ride the wave:
The Wave Season Marketing Playbook for Travel Advisors
Ride the Wave is the step-by-step marketing playbook that gives you the plan, prompts, scripts, and calendars to make wave season your best booking season yet. And you don't just get a download. You get months of support to help you actually follow through.
- 12-WEEK CONTENT CALENDAR
- ✴︎
- 100+ POST IDEAS
- ✴︎
- LIFETIME UPDATES
- ✴︎
- 12-WEEK CONTENT CALENDAR
- ✴︎
- 100+ POST IDEAS
- ✴︎
- LIFETIME UPDATES
- ✴︎
- 12-WEEK CONTENT CALENDAR
- ✴︎
- 100+ POST IDEAS
- ✴︎
- LIFETIME UPDATES
- ✴︎
- 12-WEEK CONTENT CALENDAR
- ✴︎
- 100+ POST IDEAS
Are you ready to finally have a marketing plan for wave season?
Wave season is the busiest booking time of the year. Travelers are dreaming, planning, and ready to book, and suppliers are rolling out some of their best offers. It's the perfect time to be visible online.
But every year, I watch advisors either go quiet because they're overwhelmed, or flood their feeds with supplier flyers and wonder why nobody's reaching out.
Ride the Wave is here to help you do it differently.
Let's talk about what's been holding you back on social media...
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Starting at a Blank ScreenYou know you should be posting, but every day starts with "what do I even post today?" |
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Posting Flyer after FlyerYou share supplier promos, but so do hundreds of other advisors, and nobody's commenting or reaching out. |
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Starting Strong, Then Going QuietYou show up for a week or two, life gets busy, and suddenly it's been a month since your last post. |
Your wave season success story could be featured here...
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
– Coming soon
Now, picture this:
Wave season starts, and you're already ready.
Your profile is clear and inviting. You know exactly who you're talking to and what you're focusing on. Your first two weeks of content are already publish ready, so all you have to do is hit post and go engage. You know what to say when you share a promo, and it actually sounds like you.
While other advisors are scrambling, you're showing up consistently, building trust, and having real conversations that turn into bookings.
Imagine how different your wave season (and business!) could look
NO MORE GUESSING
A 12-week content calendar with a post idea for every single day means you'll always know what to post.
CONTENT THAT SOUNDS LIKE YOU
Fill-in-the-blank captions, a hook bank, and a simple formula for turning any supplier promo into a post that's uniquely yours.
A PLAN YOU'LL ACTUALLY FOLLOW
Months of guided emails, check-ins, and Wave Season Bingo to keep you showing up from your first post to your final reflection.
introducing
RIDE THE WAVE
The Wave Season Marketing Playbook For Travel Advisors
Your plan, prompts, scripts, and calendars to show up, stand out, and book more travel every wave season. It's made for travel advisors of every niche and every skill level, whether you book cruises, all-inclusives, theme parks, Europe, luxury, adventure, groups, or honeymoons.
COMING SOONMore than a download,
This is support for months.
Most digital products get downloaded and forgotten. This one comes with a coach in your inbox.
When you grab Ride the Wave, I'll walk you through it step by step for about 5 months, helping you prepare, checking in while you put your plan to work, and cheering you on all the way to your final reflection.
Prep with me, launch with me, finish strong with me!
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An 80-page playbook with worksheets, calendars, post ideas, captions, hooks, and AI prompts you can print, fill in digitally, or customize in Canva |
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About 5 months of guided emails that walk you through the playbook, keep you accountable, and help you finish strong |
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Lifetime access with yearly updates, so you'll get the fresh version every wave season at no extra cost |
- 12-WEEK CONTENT CALENDAR
- ✴︎
- 100+ POST IDEAS
- ✴︎
- LIFETIME UPDATES
- ✴︎
- 12-WEEK CONTENT CALENDAR
- ✴︎
- 100+ POST IDEAS
- ✴︎
- LIFETIME UPDATES
- ✴︎
- 12-WEEK CONTENT CALENDAR
- ✴︎
- 100+ POST IDEAS
- ✴︎
- LIFETIME UPDATES
- ✴︎
- 12-WEEK CONTENT CALENDAR
- ✴︎
- 100+ POST IDEAS
let's break it down
Here's what's inside...
part one
Get Ready
Before you post more, set yourself up for success. Get your profiles ready for new eyes, and make a focused plan for the season ahead.
You're going to get:
- Wave Season 101 and a "Get Ready" checklist
- The Wave Season Ready Profile Checklist and bio templates
- Your Game Plan: niche, focus, dream client, goals, analytics, and posting schedule
- How to batch your content and get it publish ready
part two
Create
Know where to post, what to post, and how to make it sound like you, without spending hours every day.
You're going to get:
- A guide to Facebook, Instagram, and TikTok, plus how to repurpose for Threads, Pinterest, YouTube, LinkedIn, and Facebook groups
- Know Your Post Types, Series Posts, and a daily Engagement Routine
- A Niche Example Bank, 25+ post ideas across 5 content pillars, 10 fill-in-the-blank captions, and a Hook Bank
- The Promo to Post Formula, with before and after examples
part three
Grow
Social media gets you seen. These strategies help you reach people beyond the algorithm.
You're going to get:
- Email marketing tips, a 4-email wave season series, and subject line ideas
- How to grow your email list with a lead magnet, step by step
- Blog and website ideas, plus other places to share your message
- A review request system with ready-to-use email templates
part four
Implement & Reflect
Turn your plan into action, track what's working, and celebrate how far you've come.
You're going to get:
- A 12-week content calendar with a post idea for every day
- Blank weekly and monthly calendars to plan your own content
- Wave Season Bingo and a weekly Results Tracker
- An end of wave season reflection sheet
no stone left unturned
Everything you need to make wave season your best season yet.
I created Ride the Wave because I want every advisor to feel confident and prepared when wave season hits, not overwhelmed and scrambling. Every page is practical, easy to follow, and built to help you take action.
And because every example comes in multiple versions, it works for your niche, whether you book river cruises for retirees, adventure trips for young professionals, or theme park vacations for families. Swap in your destinations, your suppliers, and your dream client, and make it yours!
SEE PRICING
the bonuses
You'll also get *instant access* to these extras to support your wave season journey
Lifetime Access and Yearly Updates
Buy it once and get the updated playbook every wave season, at no extra cost.
Months of Guided Emails
About 5 months of step-by-step emails to help you prepare, stay accountable while you put your plan to work, and reflect when you're done.
AI Prompts Built Right In
Totally optional, but they'll save you time. Use them to write bios, captions, hooks, emails, and more.
don't wait until wave season is here
The advisors who have the best wave seasons don't start on January 1st.
THIS COULD BE YOU...
Your wave season success story could be featured here...
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
THIS COULD BE YOU
Your wave season success story could be featured here...
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
another big result your client experienced here
Your wave season success story could be featured here...
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
THE ONE-TIME INVESTMENT THAT GRANTS YOU LIFETIME ACCESS
lifetime access
Ride the Wave Playbook
✓ The full 80-page Wave Season Playbook
✓ 5 months of guided emails and check-ins
✓ AI prompts built right in
✓ Lifetime access with yearly updates
✓And so much more!
MEMBERS SAVE 50%
Member Price
✓ Half off, just for Social Passport Members
✓ The full 80-page Wave Season Playbook
✓ 5 months of guided emails and check-ins
✓ AI prompts built right in
✓ Lifetime access with yearly updates
✓And so much more!
Not a member yet?
Join The Social Passport Membership and save on this and future products!
LEARN MORE →
Your wave season success story could be featured here...
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COMING SOON
Future Travel Advisor Testimonial
Your wave season success story could be featured here...
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia. Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia.
COMING SOON
Future Travel Advisor Testimonial
ready for a change?
By the end of Ride the Wave, you will...
Have a profile built to turn new visitors into inquiries
Know exactly what to post, where, and why it matters
Turn supplier promos into posts that sound like you
Have a plan you can follow and a system to stay consistent
Know how to grow your audience beyond social media
Know what's working, and how to make next wave season even better
this could be you
Your wave season success story could be featured here...
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
hey there, i'm KYLA DAISY
Your social media coach & travel biz bestie
I'm Kyla, the founder of The Social Passport. I help travel advisors use social media to grow their business, with strategies that feel honest, encouraging, and doable, even if you're brand new.
I was a travel advisor first, and I struggled with the same things you do on social media. Through a lot of trial and error, I figured out what works, and I helped my former agency hit big goals, mainly through social media.
Now I teach other advisors how to do the same.
I created this playbook because I've seen what happens when advisors have a plan.
Every wave season, I watch advisors work so hard, and still feel like they're guessing. I wanted to give you everything I teach, all in one place, with the support to actually follow through.
I’ll never forget my own wave seasons as an advisor. The inquiries, the promos flooding my inbox, and the pressure to show up online while also taking care of clients. The seasons that went best were always the ones where I had a plan before January hit.
That’s exactly what I want for you.
NOT SURE IF IT'S FOR YOU?
Here's who Ride the Wave is made for:
THIS IS FOR YOU IF:
You're a travel advisor of any niche who wants a clear plan for wave season
You're tired of guessing what to post, or reposting supplier flyers
You want support and accountability, not just another download
this might not be for you if:
You want someone to create and post your content for you
You're looking for overnight results without putting in the work
You aren't ready to show up consistently on social media
Have a question?
Don't see your question below? Send us an email at support@thesocialpassport.co and we'll get back to you ASAP!
Is this just a PDF?
Nope! You get the full 80-page playbook, plus about 5 months of guided emails that walk you through it step by step, keep you accountable, and help you finish strong.
Will this work for my niche?
Yes! Every example comes in multiple versions for different niches, including cruises, all-inclusives, theme parks, Europe, luxury, adventure, groups, honeymoons, and more.
I'm new to social media. Is this too advanced?
Not at all. The playbook is designed for every skill level and walks you through everything step by step.
How do I use it?
However you like! Print it, fill it in digitally with free apps like Adobe Acrobat Reader, or upload it to Canva to customize it.
When should I start?
As soon as you can! Wave season traditionally runs January through March, and the earlier you prepare, the better. The guided emails help you prep, put your plan to work, and reflect, whenever you start.
What does lifetime access mean?
You'll have access to the playbook and every yearly update for as long as The Social Passport offers it, at no extra cost.
Can I share it with my team?
This is a single-user license, so each advisor needs their own copy. It's a great gift, though! You can send a copy to a teammate right from the checkout page.
Do Social Passport Members get a discount?
Yes! Social Passport Members get the playbook half off. Find your coupon code in your member portal.
WHAT ARE YOU WAITING FOR?
Make this your best wave season yet
Get the plan, the prompts, the calendars, and months of support to help you show up, stand out, and book more travel. Let's ride the wave together.
