JUNE 13th-20th, 2027
Vine & Villa: Italy Social Media FAM Experience
HOSTED BY GLOBAL WINE PURSUIT & THE SOCIAL PASSPORT
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A content-driven, immersive experience for travel advisors ready to explore one of Italy's most sought-after wine regions, create scroll-stopping content, and learn how to turn Italy content into bookings.
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LIMITED SPOTS AVAILABLE
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7 NIGHTS IN ITALY
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FOOD & WINE FOCUS
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CONTENT + STRATEGY + EXPERIENCE
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LIMITED SPOTS AVAILABLE
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7 NIGHTS IN ITALY
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FOOD & WINE FOCUS
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CONTENT + STRATEGY + EXPERIENCE
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This is not your average FAM...
This is a fully immersive, strategy-packed experience set in one of Italy's most stunning wine regions. A private villa in the heart of Piedmont, surrounded by Barolo vineyards, Michelin-starred cuisine, and some of the most bookable content you will ever create.
You'll truffle hunt, cook with a private chef, visit historic wineries, and sit down to gourmet meals in a region that sells itself -- all while learning exactly how to turn those moments into content that books trips.
"Imagine 7 nights in some of Italy's most stunning regions creating content that positions you as the go-to expert your audience can't stop watching."
APPLY NOWEVERYTHING YOU NEED
What's Included:
✔️ 7 nights accomodation - 2 nights in a 4-star hotel in Turin + 5 nights in a private villa in Monteu Roero
Experience Etiquette & Requirements
the destination
Meet Piedmont, Italy
Italy's best kept secret for food, wine, and unforgettable content.
Tucked in the northwest corner of Italy, Piedmont is the region that has everything -- UNESCO-listed landscapes, Barolo and Nebbiolo wines, white truffles, Michelin-starred restaurants, and a slower, more authentic pace that photographs beautifully.
Less crowded than Tuscany. More elevated than anywhere else.
This is the Italy your clients haven't booked yet -- and after this trip, you'll be the advisor who can sell it with confidence because you've lived it, tasted it, and captured it all.
The Journey
Our 7-Night Italy Itinerary
Day 1 - June 13
Arrival, Turin
Arrive in Turin and settle into your 4-star hotel in the heart of the city. Private transfers are taken care of so you can just show up and exhale.
Meet the group, enjoy a welcome aperitivo, and sit down to your first dinner together. That evening we kick off with a short orientation session to set intentions, content goals, and get everyone excited for the week ahead.
Day 2 - June 14
Turin
A full day to explore and film in one of Italy's most underrated cities. Start with a guided walking tour of the city center and a bicerin tasting -- Turin's iconic layered coffee drink that makes for incredible content.
That afternoon, step inside an artisanal chocolate workshop and discover why Turin is considered the chocolate capital of Italy. Dinner at a historic restaurant with traditional Piedmontese cuisine.
Day 3 - June 15
Turin to Monteu Roero
Morning visit to the Lavazza Museum before heading into the countryside. Stop at the iconic Martini & Rossi factory for a tour and cocktail mixology class -- yes, it's as good as it sounds.
Then it's time to check into the villa. Tonight after dinner we gather for our first full sit-down training session. This is where the strategy work begins.
Day 4 - June 16
Monteu Roero
Visit a local hazelnut producer and family-run agriturismo, followed by a wine pairing lunch in the vines. The afternoon is your longest and most in-depth coaching session of the week -- this is your deep dive into content strategy, batching, and how to use everything you're capturing.
That evening a local pizzaiolo comes to the villa to make pizza from scratch. Yes, we will film it all!
Day 5 - June 17
Monteu Roero
One of the best days of the trip. Start with a truffle hunt demonstration and hands-on cooking class followed by lunch. The afternoon takes you to a cheese farm for a tasting experience that is pure content gold.
Dinner at a beloved local restaurant in Monteu Roero to end a very full, very delicious day.
Day 6 - June 18
Pollenzo & Bra
A morning at the University of Gastronomic Sciences and the legendary Bank of Wine -- one of the most unique and story-worthy experiences in all of Italy. Lunch in the charming town of Bra with traditional regional cuisine followed by free time to wander, shop, and capture.
Dinner back at the villa.
Day 7 - June 19
Langhe & Alba
A slower morning at the villa -- this is our final coaching session. We reflect on the week, review what you captured, and map out exactly how to use your content when you get home so nothing gets wasted.
After lunch, head out for a visit to a family-run Barolo winery in the Langhe wine region and a walking tour of the beautiful town of Alba. The evening ends with a gourmet farewell dinner at a Michelin-starred restaurant.
Day 8 - June 20
Departure
Breakfast at the villa and private transfers to Turin (TRN) or Milan Malpensa (MXP) for your flights home. You leave with a full content bank, a clear strategy, and a trip you will never forget.
so much to experience
A Taste of What Awaits
Wine & Barolo Country
Piedmont is the birthplace of Barolo, one of Italy's most celebrated wines. From guided winery visits in the Langhe to wine pairing lunches in the vines, you will have no shortage of glasses to raise and film.
History & Culture
From the elegant boulevards of Turin to the UNESCO-listed Langhe-Roero-Monferrato landscape, every stop is a masterclass in Italian history, architecture, and culture.
Hands-On Local Experiences
Visit a family-run agriturismo, meet local hazelnut and cheese producers, tour the Lavazza Museum, mix cocktails at Martini & Rossi, and walk the charming streets of Alba and Bra. This is Italy the way it was meant to be experienced.
World-Class Food Experiences
Truffle hunts, cooking classes, a private chef dinner at the villa, cheese farm tastings, a Michelin-starred farewell dinner, and a chocolate workshop in Turin. Piedmont is considered Italy's culinary capital and every single day will prove it.
The Villa Experience
Five nights in a private Piedmont villa surrounded by vineyard views. This is your home base, your content studio, and the backdrop your audience will not stop asking about.
Content Creation at Every Turn
Every experience, meal, and landscape on this trip was made to be filmed. You will leave with more content than you know what to do with -- and the strategy to use all of it.
*** The villa is a shared experience, and that's part of what makes it so special. Rooms are double occupancy, meaning you'll share with one fellow advisor during our time in the Villa and at the Hotel in Turin. We do our best to pair people thoughtfully. Single Occupancy is not available.
Please check flight options before registering as flight costs can fluctuate. You may fly into Turin (TRN) or Milan Malpensa (MXP). Flights are not included. Arriving a day early is highly recommended.
View Full Payment Terms & Conditions
WHY THIS FAM
What Makes Our FAMs Different
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Built-in social media coachingHands-on guidance before, during, and after the trip so you know exactly how to capture, post, and repurpose content that actually drives bookings. You're not just going on a trip. You're building a content strategy. |
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On-location filming supportNo more awkward posing or guessing what to record. I'll be right there helping you capture scroll-stopping videos and photos in ,taly at the villa, on every outing, and everywhere in between. |
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A well-paced, intentional itineraryThis FAM is designed with dedicated time to create content, practice on-camera confidence, enjoy the destination, and actually relax. You won't feel rushed and you won't feel like you missed anything. |
-
LIMITED SPOTS AVAILABLE
- ✦
-
7 NIGHTS IN ITALY
- ✦
-
FOOD & WINE FOCUS
-
✦
-
CONTENT + STRATEGY + EXPERIENCE
- ✦
-
LIMITED SPOTS AVAILABLE
- ✦
-
7 NIGHTS IN ITALY
- ✦
-
FOOD & WINE FOCUS
- ✦
-
CONTENT + STRATEGY + EXPERIENCE
- ✦
Past FAM Attendees
What They're Saying
"I wanted to thank you so much for hosting this week and for selecting me to be a part of this FAM. I've been on other FAMs where you learn about the supplier, you learn about the destination, and they're really fun, they're really great, but this FAM has been invaluable. I have learned so much this week to help give me the confidence and new tips and tricks to promote me, help me feel more confident, and help me grow my business to where I hope it can be one day. I've learned things this week that I'm going to be able to use on every other FAM and every other trip I go on."
"If you're thinking about joining one of the Social Passport FAMs, stop thinking, apply, and go. This is a great opportunity. I have learned so much just around creating content, taking content, and being able to utilize it across multiple platforms. I've also met some of the most amazing women of my short travel career. It has been truly awesome."
"I have learned so much about how to capture content, how to post content, and just learning how to take pictures and for giving me the confidence to take the next step and not just think of what I want to do, but to actually post. This FAM has been amazing with an amazing group of women who I feel like have become lifetime friends, and I would highly recommend this for anyone who is looking to up their social game."
Turn Your Trip Into a Content Goldmine
Here’s What Happens When You Attend a Social Media FAM…
Walk Away with Scroll-Stopping Content
Videos, photos, B-roll, and stories from every corner of one of Italy's top wine regions.
Build a Bank of Content & Post Ideas
Leave with months of content planned, not just a handful of unorganized clips.
Gain On-Camera Confidence
Practice in real time with coaching and encouragement so it finally feels natural.
Learn Strategy That Actually Sells
Know exactly how to turn your Italy content into inquiries and bookings.
Collaborate & Connect with Other Advisors
Build relationships with motivated advisors who get it and cheer you on.
Save Time (& Stress) on Future Trips
Learn a repeatable content system you'll use on every trip moving forward.
hey there, I'm KYLA DAISY
Your Social Media FAM Host & Content Guru
I've been managing social media since 2017 and traveling the world long before that. While helping travel advisors grow their visibility online, I saw a gap: advisors were going on FAMs but leaving without the kind of content that actually books clients.
That's where my Social Media FAM experiences were born. These aren't just about seeing destinations. They're about learning how to show up confidently, create content with purpose, and walk away with both strategy and a camera roll full of scroll-stopping posts.
HAVE Questions?
Frequently Asked Questions
I’m not 100% confident on camera. Will I feel behind?
Not at all! This FAM is designed to help you feel more confident! You just need to be open and willing to try. You’ll get tips, support, and hands-on help.
Do I need to be an expert in content creation/social media?
Nope! You should be posting somewhat consistently and have a basic understanding of Instagram, Facebook, and/or TikTok.
I don’t have a huge following, does that matter?
Nope! This FAM is about quality, not follower count. What matters most is that you're showing up consistently and ready to learn how to create content that actually connects and converts.
Will I have free time to relax or is it all content creation?
You'll absolutely have downtime! While this is a working FAM, the schedule is intentionally paced so you have time to recharge, enjoy the villa, and soak in the destination. Think of it as the perfect mix of fun and focus.
Do I need to find a roommate?
The rate is based on double occupancy, so yes, you'll want to pair up with someone. If you don't have a roommate in mind, let us know on your application and we can help match you with a roommate.
Should I arrive early?
A pre-stay of at least 1 night in Turin is highly recommended. Arriving the day before our adventure starts gives you time to adjust, rest, and start capturing content in the city before we even start!
WHAT ARE YOU WAITING FOR?
Italy is Calling
Limited spots. 7 nights. 1 amazing trip. A content library and strategy that will fuel your business for months to come!
