When most people think of a cruise FAM, they picture ship tours, cabin inspections, supplier presentations, and a packed itinerary designed to learn every corner of the ship.
While we certainly experienced everything Virgin Voyages has to offer, that wasn't the only goal.
The Social Passport FAMs are designed to help travel advisors become more confident content creators while experiencing the product the same way their future clients will. Throughout the week, we balanced social media trainings with incredible dining, unforgettable entertainment, and plenty of opportunities to create content that advisors can use long after the sailing ends.
Our latest Social Media FAM brought 14 travel advisors aboard Virgin Voyages for four incredible days sailing from Miami to Key West and Bimini. Here's a look back at the week.
Day 1: Welcome Aboard
Our adventure officially began in sunny Miami as everyone boarded the ship and settled into their cabins. Some advisors immediately started exploring while others took a little time to unpack before sail away.
Before the trip, I put together custom door hangers for each advisor, complete with a social media content scavenger hunt on the back. Every Social Passport FAM starts long before we ever step onboard. I want advisors arriving with ideas, inspiration, and plenty of opportunities to practice creating content throughout the trip.
Once everyone had a chance to settle in, we met up for sail away with a glass of bubbly in hand. Sail away on Virgin Voyages is always one of my favorite moments of every cruise, especially getting to introduce first-time sailors to the Happenings Cast and the energy that makes Virgin feel so different from traditional cruising.
Dinner that evening was at Gunbae, Virgin Voyages' Korean BBQ restaurant, and it couldn't have been a better way to kick off the week. Interactive dining has a funny way of helping strangers become friends quickly, and by the end of dinner there was already plenty of laughter around the table.
Of course, we had to finish the night at the famous Pajama Party. Even after a long travel day, everyone showed up, captured content, danced a little, and embraced the fun before finally calling it a night.
As I headed back to my cabin, I couldn't help but feel excited for what the rest of the week had in store.
Day 2: Key West & Scarlet Night
Our first port of call brought us to colorful Key West.
The group headed out on a bike tour around the island that ended up surprising all of us. Even in the Florida heat, it was such a fun way to explore, learn about the history of the island, and see some of its most iconic sights. And of course, no visit to Key West would be complete without ending with an incredible slice of key lime pie.
Back onboard, it was time for our first official social media training.
We focused on building confidence on camera, talking through social media fundamentals, and creating a strong foundation for the rest of the week. Some of the best conversations happen during these sessions, and it was exciting to watch advisors already beginning to step outside their comfort zones.
That evening was Scarlet Night, one of the signature experiences aboard Virgin Voyages.
Everyone dressed in red before we gathered for dinner at Extra Virgin, then spent the evening exploring everything Scarlet Night has to offer. From live entertainment to unexpected pop-up moments, the advisors had endless opportunities to capture content while experiencing one of the most unique nights at sea.
Day 3: Learning at Sea
Sea days are always some of my favorites because they allow everyone to slow down and truly experience the ship.
The morning gave advisors time to enjoy Virgin Voyages in their own way. Some attended fitness classes, others enjoyed a leisurely brunch, explored different areas of the ship, or simply relaxed and soaked in the ocean views.
Later that afternoon, we came together for another social media training focused on taking content creation one step further. We talked through content strategy, creating engaging videos, and practical ways advisors can consistently show up online. The conversations were so valuable that our training ran longer than expected, which I always take as a good sign.
The rest of the afternoon was intentionally left open for everyone to continue creating content, enjoy the ship, and experience some of the amenities they hadn't yet had time to explore.
That evening, we met for dinner at Pink Agave before spending more time together enjoying everything a Virgin Voyages sea day has to offer. By this point in the week, it was fun to see everyone's confidence growing—not just on camera, but with each other as well.
Day 4: Bimini & Wrapping Up the Week
Our final full day brought us to Bimini, where we woke up to crystal-clear turquoise water stretching as far as we could see.
Before heading ashore, I had the opportunity to lead my first official training focused specifically on marketing Virgin Voyages. Sharing practical sales and marketing strategies with other travel advisors was such a rewarding way to begin our final day together, and I loved seeing everyone ask questions and brainstorm ways to apply what they were learning to their own businesses.
After training, we spent the afternoon at the Virgin Voyages Beach Club at Bimini.
With three beachfront cabanas reserved for our group, the afternoon was filled with good food, drinks, plenty of sunshine, and even more content creation. One of my favorite things about this FAM was watching advisors naturally start thinking like content creators. Instead of wondering what to film, they were spotting opportunities everywhere.
Back onboard, everyone had a little time to freshen up before our final dinner together at The Wake. Since we had such a large group, we were given a private dining room, which made our last evening together feel even more special.
We wrapped up the trip with karaoke, one final show, lots of laughter, and of course, late-night pizza before packing our bags for home.
More Than Just a Cruise
This sailing reminded me once again why I love hosting Social Passport FAMs.
Yes, we experienced incredible restaurants, beautiful destinations, and everything that makes Virgin Voyages stand out. But the real transformation happened in the moments between.
Watching advisors become more confident on camera. Seeing people who were strangers just a few days earlier encourage one another while filming content. Listening to conversations shift from "I don't know what to post" to brainstorming ideas together.
Those are the moments that make these trips so rewarding.
Every Social Passport FAM is designed to help advisors leave with more than memories. They leave with a library of content, practical marketing strategies, new industry friendships, and the confidence to show up consistently online.
That's what makes these experiences so special, and I already can't wait to do it again.
Ready to Join Us?
Our Social Media FAMs are designed for travel advisors who are ready to create content with confidence while experiencing incredible destinations and travel products firsthand.
Through small-group coaching, hands-on trainings, and real-time feedback, you'll learn how to create content that connects with your audience and grows your business—all while building a content library you can use for months to come.
You'll leave with new skills, new friendships, and the confidence to market your business in a way that feels authentic to you.
View Upcoming FAMs: https://thesocialpassport.mykajabi.com/socialmediafams
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